From dreams to reality: helped consumers discover the purchasing power behind the brands they love. 

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The Industry: Financial Banking 

The Rub: With the popularity of CareCredit and some other national programs, most consumers today think Synchrony is just for funding your health needs. But that’s not the case at all. Synchrony offers credit, loan and other lines of financial reimbursement in every category, from health to home goods to apparel to building a house and more. 

The Mindset: I’m just here for a window shopping experience and finding out if I’m pre-approved for an application. 

The Urgency: More and more consumers today are financially worried, sharing that their current needs and lifestyles outweigh their salary and monthly allocated budget. That said, more consumers are looking to additional funding streams to support their dreams, needs, wishes and planning.Why not appeal to this younger demographic with credit cards in every category that fits their lifestyle?

The KPIs: Audience awareness and engagement. Credit card applications.