From legacy financial brand to globally accessible experience: helped reposition their financial expertise in a more approachable, relevant, and impactful way.

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The Industry: Insurance & Risk Management

The Rub: Insurance and risk brokerage is often known as dry, boring, a last resort option and only a need for niche, affluent, older populations. More on that, it’s considered expensive, a nice-to-have in the workforce, and often the first expense to get cut in hard financial times.  

The Mindset: I’m just here because I’m driven by loss aversion and trying to regain control among uncertainty. Or I’m motivated by a mix of fear, the need for peace of mind, and the need to mitigate potential threats impacting my here and now. Do I really need to think about the future now?

The Urgency: More and more companies, organizations and individuals today are facing loss, uncertainty, disaster and/or tragedy without having plans, resources and support in place to help mitigate their aftermath.

The KPIs: Insurance and risk plan sales. Company adoption. New audience awareness and growth. Global engagement.