From traditional hospitality to elevated travel experience: Helped travelers discover a different kind of stay.

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The Industry: Tourism & Hospitality

The Rub: Charleston, SC is oversaturated with vacation stays, especially boutique ones at that. And of the boutique hotels on the marketplace today, there isn’t a national or regional attraction to come stay for more than just a quick weekend getaway every year. Beyond that, not enough companies or professionals are aware of Andell Inn’s potential meeting spaces to hold work-related events. 

The Mindset: Only here for a quick weekend stay during the most touristy time of the year with good food, nice people and a scenic backyard. 

The Urgency This boutique hotel needs to gain more local, regional, and national attention, traffic, press and sales among both tourists, travelers, locals and working professionals to keep its competitive positioning. So there’s no better time than now to amp up advertising locally, regionally and nationally to boast the hotel’s value, opportunity and ratings.

The KPIs: Room bookings. Hotel sales. Foot traffic. Positive press.