From simple beauty product to investment in skin health: helped reposition EltaMD as a science-backed skincare leader.

_______________

The Industry: Beauty & Consumer Packaged Goods

The Rub: Most Americans don’t think about their skin health on a daily – let alone weekly – basis. It’s often an afterthought after you get sunburned or a scratch. And it’s often a question of what product to use that really truly works long-term. In today’s overcrowded beauty landscape, there’s a lot products and advice but which ones are trusted and science-backed?

The Mindset: I’ll worry about my skin health when I start seeing wrinkles, scars or sunburn – for now, I just want live in the moment. 

The Urgency: Every day that goes by, more and more skin conditions, health issues, aging, etc arise due to the lack of skincare. Investing in skincare is crucial course correcting, treating and preventing it in the first place.

The KPIs: Product sales. Doctor reviews. Social reviews.