From after thought to twice a day: reshaped how Americans think about oral health by making preventive care part of the everyday routine.

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The Industry: Health & Wellness

The Rub: Bad breath, halitosis, plaque, cavities, discolored teeth – they’re all a part of the ongoing challenges Americans face with oral care. Many Americans either aren’t aware of the benefits of good oral care, don’t make it a priority, or need regular reminders and incentives. 

The Mindset: What’s wrong with missing day here and there? Do I really need the brushing and the floss and the mouthwash?

The Urgency: While more and more health consumers today face oral care issues, there is an abundance of DIY, at-home, over-the-counter solutions out on the marketplace overwhelming consumers.What’s trusted, doesn’t break the bank and doesn’t research? 

The KPIs: Audience awareness & engagement. Social reviews. Listerine sales.