Health & Wellness & Retail
listerine®
The leading mouthwash brand, specially formulated to strengthen tooth enamel and protect against decay, fights back against myths and competitors.
Listerine® has long been hailed the “fresh breath giver and clean mouth maker”. The mouthwash kills 99% of bad breath germs, offers a vast line of oral care products, and gives patients and health consumers tips & tricks daily on how to maintain healthy oral hygiene. There are 6 common benefits of using the bottle on a regular basis: 1) 2) Cavities. Makes Them Beg For Mercy.
- Fights cavities & makes them beg for mercy
- Restores minerals for building enamel
- Strengthens teeth whith fluoride.
- Kills halitosis or “bad breath” (watch your step, garlic)
- Cleans the whole mouth – every nook & cranny
- Has an enjoyable minty taste & experience in the process.
Yet in more recent years, new data has shown that some mouthwashes are giving consumers negative side effects.
How does well-known, old-school mouthwash brand, Listerine® reinforce its safe ingredients, global positive sentiment and sustainability protocols, while repositioning itself among millennial audiences?
Reinforced America’s #1 mouthwash brand as a trusted oral care brand that gives you a cleaner, healthier mouth by refreshing the brand across social communities.
Social Media Mgmt.
Copywriting
Creative Services Mgmt.
