From after thought to twice a day: helped reshape how Americans think about oral health by making preventive care part of the everyday routine.

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The Industry: Health & Wellness

The Rub: Bad breath, halitosis, plaque, cavities, discolored teeth – they’re all a part of the ongoing challenges Americans face with oral care. It’s either that they aren’t aware of the benefits of good oral care, don’t make it a priority, or need regular reminders and incentives to get the job done. What’s more, many don’t practice preventative care, the #1 thing you can do to avoid the cavities, etc. 

The Mindset: What’s wrong with missing a day here, a day there? Do I really need the brushing and the floss and the mouthwash?

The Urgency: With the amount of $$$ consumers spend on health & beauty products these days, there’s a BIG opportunity to seed the right oral care products with consumers. into their everyday life. 

The KPIs: Audience awareness & engagement. Social reviews. Listerine sales.