From unknown to regional destination: helped reposition the Southwest Virginia brewery as a standout destination in Virginia’s craft beer culture.

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The Industry: Food & Beverage 

The Rub: This family-owned brewery in Southwest Virginia has been making its own line of hoppy craft beers in the region for years. So much so it holds the secret to craft beer success: southern enthusiasm, rich flavor and special technique. Yet in Virginia alone, there are about 200 micro-breweries offering locally homemade brews (some only accessible by nature trail). All that said, consumers have more than enough bars, brews and bevs to choose from. 

The Mindset: What makes this bar and beer so special and stand out? Beyond the beer, what’s the ambiance like?

The Urgency: With the amount of $$$ Americans spend on store-bought beers that taste manufactured, bland and forgettable, there’s a huge opportunity to get CPB in front of the right people and taste buds. And from a geographical perspective, it’s probably way closer to home than you think. 

The KPIs: Website views. Positive press. Foot traffic. Beer and merch sales.