From family-owned brewery to regional destination: helped Southwest Virginia brewery become a regional standout destination by redefining the craft beer experience.

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The Industry: Food & Beverage 

The Rub: This small but might, family-owned brewery in Southwest Virginia has been making its own line of hoppy craft beers in the region for years. So much so it holds the secret to craft beer success: southern enthusiasm, rich flavor and special technique. Yet in Virginia alone, there are about 200 micro-breweries offering locally homemade brews (some of which you have to a walk a nature trail to get to). All that said, consumers have more than enough bars, brews and bevs to choose from. 

The Mindset: What makes this bar and beer stand out? And what’s the ambiance like?

The Urgency: With the amount of $$ Americans spend on store-bought beers that taste manufactured, shelved and bland, now’s the time to get a great-tasting beer and experience in front of them. And it’s probably way closer to Virginians than they think. 

The KPIs: Website views. Positive press. Foot traffic. Beer and merch sales.