From defined brand for generations to reimagined health experience online: helped transform how patients discover and engage with Penn Medicine.

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The Industry: Healthcare

The Rub: The world-renowned academic medical system has been performing life-saving procedures and surgeries for more 100 years. Yet, when it comes to getting that surgery, procedure or life-saving service, reality kicks in. The costs, location and travel logistics make it too difficult to pursue – and many simply can’t afford Penn Medicine services. What’s more, many aren’t aware of the strong online community that Penn has built over the years. 

The Mindset: I’ve heard about Penn for a while, but what is really so great about it?

The Urgency: Every year, the patient feedback loop at Penn rings the same tune – the services, logistics, appointments and/or physical location of the hospital present challenges to become a patient here. That said, there’s a need to build trust, confidence and connection to make it impossible to say no to Penn Medicine. 

The KPIs: Audience engagement. Patient appointment bookings. Foot traffic.