Health & Wellness

penn medicine®

Representing the digital and social presence of the UPenn Health System, PennMedicine® promotes the doctors & staff, state-of-art technology, innovative centers, renowned services and loyal patient communities across the entire hospital ecosystem.
World-renowned academic medical center and health system, PennMedicine®, faces many marketing challenges: 1) Increasing referrals, appointments & services; 2) Competing with an over-saturated health & wellness industry; 3) Dealing with the costly procedures that turn many people away; and 4) Reaching digital-wired, mobile audiences.
Change the way patients and health consumers view and look to academic medical centers for relevant health information, cost-effective services and online patient tools.
Helped redesign and relaunch PennMedicine.org. Coordinated, designed, and executed content for all its social properties for the Healthcare system’s award-winning Heart & Vascular Center.

Digital Marketing
Content Production
Copywriting
Website Design
Information Architecture 
Journey Mapping
Wireframing

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National brands reimagined & brought to the market

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Complex projects managed in eight months

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Stakeholder relationships managed

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New go-to-market strategies designed, presented, developed and implemented in states nationwide

Location

Miami, FL
Charleston, SC

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