From traditional magazines to online gallery discovery: helped redefine how global audiences experience surf photography from this internationally acclaimed surf photographer. 

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The Industry: Home Goods & Photography

The Rub: Despite Sean’s wild success over the past 30 years, he’s faced a barrage of challenges in recent years including piracy, copyright issues, social media competition and Amazon shopping hassles – to name a few. Beyond that, the appeal of surf photography has changed over the generations – it’s no longer that coveted piece of photography you see in an outdoor magazine. Or that impossible shot you see hanging in your local coffee shop for sale. It’s found online amidst thousands of other galleries, photography shops, mom-and-pop shops and local businesses.

The Mindset: Hawaiian and tropical beach vibes are my thing… and even better, snagging that impossible surf or underwater or turtle shot is what I’ve been dreaming of since childhood. 

The Urgency: With all the online shops out there selling DIY, non-authentic, AI-driven artwork, how does SeanDavey stand out? There’s a huge opportunity to showcase Sean’s work spanning 30 years among the right online communities, platforms, art mediums and festivals to gain more favor, sales, loyalty and sharing.

The KPIs: Audience awareness & engagement. Photo sales. Foot traffic. Positive press. Social reviews.