From traditional magazine to online gallery: helped redefine how global audiences experience surf photography from internationally acclaimed surf photographer. 

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The Industry: Home Goods & Photography

The Rub: Despite Sean’s wild success in over the past 30 years, he’s faced a barrage of challenges in recent years including piracy, copyright issues, social media competition and Amazon shopping hassles – to name a few. Beyond that, the appeal of surf photography has changed over generations – it’s no longer that coveted piece of artwork from a professional photographer but a DIY replica.

The Mindset: Hawaiian and tropical beach vibes are my thing and being able to capture that in a photo in a unique way will make me bite the bullet and purchase.  

The Urgency: How does Sean Davey promote his work spanning 30 years among the right online communities, platforms, art mediums and festivals to gain more favor, sales, loyalty and sharing?

The KPIs: Audience awareness & engagement. Photo sales. Foot traffic. Positive press. Social reviews.