From party brand to world-class international experience: helped reshape Carnival’s global footprint to inspire and reinvigorate travelers worldwide.

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The Industry: Travel & Tourism

The Rub: Carnival Cruise Lines has received a bad rep in the travel industry over the years with its party cruises, advertising taglines, adult activity offerings onboard, etc. What’s more, it’s unfortunately caught at the epicenter of sicknesses, covid outbreaks, viral illnesses and more. Despite those, cruising still attracts millions each year. 

The Mindset: Sure, I’ll go on a cruise if the trip is cost-effective, I can take the time off work, and I don’t come down with something while onboard or at port. This cruise line is cheaper than the rest anyways, right?

The Urgency: With the outbreaks, negative press and sales peaks not hitting the old pre-Covid numbers, there’s no better time than now to reinvigorate the travel experience, the Carnival image and the expansion to overseas.

The KPIs: Audience awareness & engagement. Itinerary bookings. Destination sales. Onboard capacity.