From shadows to spotlight: partnered with IPC and Netflix to bring one of America’s most complex immigration stories to the screen.

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The Industry: Entertainment & Media

The Rub: There are about 11 million undocumented immigrants living in the USA today. The myth that all of them escaped their countries for crime, drugs, illegal activities, etc is far from true. In fact, many of them are working and earning an honest living as doctors, professors, teachers, etc while others are living here in the shadows because they were persecuted, facing economic collapse, disaster, domestic violence, etc.

The Mindset: I just want to be a good American citizen or escape from my country and live a normal life here with my family I brought with me.

The Urgency: This complex immigration story of what’s reality isn’t told widely enough. Every day that goes by and nothing is said or done, undocumented immigrants are being detained by ICE, unfair laws are being passed, and more are going into hiding in sanctuary cities and safe havens. Why not harness the power of media to tell the right, true story to save more lives?

The KPIs: Casting % appearance. Netflix viewership. New awareness. Positive reviews.