From the shadows to the spotlight: partnered with Intellectual Property Corporation and Netflix to bring one of America’s most complex immigration stories to the national screen.

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The Industry: Entertainment, Media & Politics

The Rub: There are about 11 million undocumented immigrants living in the USA today. The myth that all of them escaped their countries for crime, drugs, illegal activities, murder, etc is far from true. In fact, many of these undocumented immigrants are working, voting, and earning an honest living as doctors, teachers, lawyers, social workers. Few others are living in the shadows because they either were persecuted, faced economic collapse, disaster, domestic violence, etc. However, despite their current status today, there was a glitch in their documentation which caused the spotlight to turn to them.

The Mindset: I just want to be a good American citizen and live a normal life here.

The Urgency: The complex immigration story that’s unfortunately a harsh and unfair reality today isn’t told widely enough. Every day that goes by and nothing is said or done, undocumented immigrants are being detained and deported by ICE, unfair actions are being taken, and more immigrants are going into hiding in sanctuary cities. Why not harness the power of media to tell the right, true story to save more lives?

The KPIs: Casting % appearance. Netflix viewership. New awareness. Positive reviews.