From overlooked to unforgettable: repositioned this luxury real estate brand to reach high-value buyers across connected devices. 

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The Industry: Real Estate & Recreation 

The Rub: The private 325-home community – known for its environmental conservation, golfing and hunting sports, and low-country vibe – needs more home buying interest, sales, and foot traffic. Period. The island community, while unforgettable once you step foot on the island and take a tour, is harder to understand and share to audiences. And with Brays Island situated outside Hilton Head, SC, it’s not widely known for attracting younger residents who want urban convenience. 

The Mindset: Let’s take a pitstop, tour and do a quick house showing – what could this island really hold that would get me to buy property here? 

The Urgency: Brays faces the classic challenge of more supply than demand, which is causing lower home sales and a constrained financial budget. Also with its geographic positioning and makeup of mostly older retired residents, it’s hard to appeal to younger people, let alone families. To showcase the breath of Brays and encourage visits and home sales, there’s a need to connect with potential home buyers through their own everyday connected devices. 

The KPIs: Home sales. Foot traffic. New audience engagement.