From lacking national awareness to advocacy and legal protections for animals: helped the Animal Legal Defense Fund strengthen its mission.

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The Industry: Nonprofit

The Rub: Even today with animal justice reform in full swing ad advocacy increasing across the US, billions of captive farmed, companion, wildlife and endangered animals are still be slaughtered, killed, harmed, mistreated, neglected and abused. In fact every year in the US, 26M animals are used in scientific testing. More than 58B chickens, 1.5B pigs, 517M sheep and 300M cows are slaughtered for meat and dairy consumption. Approximately 85B fish and other marine life are killed. More than 1M companion animas are abused or killed. About 6M to 8M animals are abandoned. It’s alarming yet a harsh reality.

The Mindset: I want to stand up for animal cruelty but I’m not sure where to get started.

The Urgency: With the rate of animal cruelty in the US today, there’s no time like today to advocate and stop the practices. 

The KPIs: Petition signups. Clickthrough rates. Office calls. Laws passed. Bills signed.