From defined brand for generations to reimagined Amazon storefront: modernized Hamilton Beach’s Amazon presence for consumers to discover, shop and share online.

_______________

The Industry: Consumer Packaged Goods and Electronics

The Rub: Since the beginning of the Pandemic in 2020, more and more kitchen-hungry Americans have been exploring, comparing, and shopping online for their dream kitchen items. Enter competitor brands like Cuisinart, William Sonoma and Black & Decker who are also trying to steal the spotlight. There are never enough options, both expensive and cheap depending on your need, budget. spotlight. So it makes perfect sense why consumers are holding out for the right appliances that meet all their cooking standards, versatility & durability needs. 

The Mindset: Should I just go with a brand I know that’s been around for generations? Or should I go for a more expensive version? And why set foot in the store when I can easily shop on Amazon and have it shipped right to me?

The Urgency: With the amount of $$$ Americans spend on home goods and on Amazon for that matter, there’s no better time for Hamilton Beach to meet consumers where they’re already discovering and shopping. 

The KPIs: Hamilton Beach Amazon sales. Social reviews. Audience awareness & engagement. Orders shipped.