From defined brand for generations to reimagined Amazon storefront: modernized Hamilton Beach’s presence on Amazon for consumers to discover, shop and share online.

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The Industry: Consumer Packaged Goods and Electronics

The Rub: Since the beginning of the Pandemic in 2020, more and more kitchen-hungry Americans have been exploring, comparing, and shopping online for their dream kitchen items. Enter competitor brands like Cuisinart, William Sonoma and Black & Decker who are also trying to steal the kitchen spotlight. Beyond that, consumers are also holding out for the right appliances that meet all their cooking standards, versatility & durability needs. 

The Mindset: Should I just go with a brand I know that’s been around for generations? Or should I go for a more expensive version? Amazon… free shipping, anyone? 

The Urgency: With the amount of $$$ Americans spend on home goods and on Amazon for that matter, there’s no better time than now to meet consumers where they’re already discovering and shopping. 

The KPIs: Hamilton Beach Amazon sales. Social reviews. Audience awareness & engagement. Orders shipped.