From traditional cruising to refined luxury: helped reposition the brand as the pinnacle of luxury exploration, where immersive cultural discovery meets ultra-luxury travel. 

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The Industry: Tourism & Hospitality

The Rub: Many Americans think the only cruising options that are affordable (and worth it) today are the common ones they’ve heard of that last about 3 to 4 to 7 days tops. The traditional cruising trips on Carnival and Royal that go to the Bahamas and back. Of course these cruises offer a brief taste of fun, relaxation and luxury beyond the everyday lifestyle. But what if that’s not enough? These trite destinations are overdone, lacking personalization and sometimes a money trap. 

The Mindset: I need a vacation, trip, time away and real unplug kinda moment. But I’m tired of taking the typical trip and then wondering where $3000 went. 

The Urgency: With the amount of $$$ Americans spend on travel, tourism, cruising and all-inclusive packages, there’s a HUGE opportunity to present Americans with another kind of travel, trip, unforgettable experience. 

The KPIs: Cruise package sales. Itinerary bookings. Foot traffic. Social reviews. Positive press.