From tennis tournament to destination brand: shared an iconic celebration of women’s tennis and Austin’s vibrant culture. 

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The Industry: Sports & Recreation

The Rub: Women’s tennis isn’t widely acclaimed in the USA compared to other American sports like Baseball, Basketball and Football. What’s more, Austin, TX isn’t a place you normally think of for hosting tennis or national events. 

The Mindset: I’m either here for a quick one-off event with food and drinks in a fun city, or I’m one of the niche tennis lovers or groupies who will travel to see my sport.

The Urgency: The annual event needs to continue its audience & fan engagement and sell more tickets to keep its financial health alive. Why not disrupt the sporting scene and change mindsets on a global scale? The sport of tennis can actually teach us more about athleticism, community, patriotism and humanity than we give it credit for. 

The KPIs: Ticket sales. Fan engagement. New audience awareness. Foot traffic.