From solo tournament to year-long, anticipated national event: helped share a bigger story where women’s tennis became the gateway to discovering Charleston. 

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The Industry: Sports & Recreation 

The Rub: Charleston, SC isn’t exactly the city most sports fans, spectators and consumers think of when it comes to tennis, let alone  women’s tennis. It’s a quaint and quiet city situated in the Southeast on the water where simple living is key and serious sports events are usually nowhere to be found.

The Mindset: I’m either a spectator in the sport just joining my friends, family or community for the social aspect or I’m one of the niche sport lovers of women’s tennis and I’ll go wherever my sport takes me. 

The Urgency: Women’s tennis and CreditOne Charleston Open – a local venue situated in Charleston, SC – are known regionally in the area for great games, performances, shows, ambiance and stadium, experience. Why not take this up to a notch to highlight one unforgettable destination—where world-class sport, Southern culture, and immersive experiences came together?

The KPIs: Ticket sales. VIP Package sales. Fan engagement. New audience engagement. Social reviews. Positive press.