Once a popular party supply brand, Party City® now faces a multitude of challenges since the Pandemic begin: 1) COVID put a harsh stop to hosting, attending and enjoying gatherings and festivities all together, meaning less trips to the store and less planned efforts all together, and 2) There’s so much competition in the party planning space for buying costumes, gear, decor and trinkets.

How does Party City® reinforce consumers’ wants and needs for human interaction, engagement and gatherings again after a tough couple years? How does the retail giant lean into the new unconventional party planning techniques, like half in-person and half online event planning? Lastly, how does the traditional brick-and-mortar company appeal to ever-evolving generational audiences?

Mapped the strategic visions of Party City® brand leaders to the channels where consumers were already sharing planning tips organically and bypassing COVID rules, in order to increase in-store and web traffic and get more creative with campaigns. 

Brand Strategy 
Journey Mapping
Experience Planning
Campaign Production 
Client Partnerships
New Business Pitching