The number one recommended sweetener brand by doctors and dietitians, Splenda® helps achieve health goals without compromising on a good quality of life.
That famous, no-calorie sweetener you’ve heard about? And the one you can find in so many treats, sweets and baked goods? Introducing Splenda®. The brand has brought sweetness to the world since 1992. But it all started in 1976, when researchers at a British college were investigating a new compound made from sugar. When a young scientist was told to “test” the new compound called Sucralose, he misheard the request and proceeded to “taste” it instead. The surprise? Sucralose was sweet—and calorie free. Fast forward to today, it’s the most recognizable and iconic low-calorie sweetener brand globally, having sold more than 100 billion yellow packets to date. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, their portfolio of products reinforces the position as a category leader. Yet despite its wild popularity, cult following, and everyday need, the retail brand still faces many challenges today. Even though each little yellow packet contains zero calories – which is healthier than regular sugar or a lot of sugary foods, drinks and snacks –Splenda is still giving people negative side effects. In addition, its social presence is littered with mis-information, mixed sentiment and competing creative branding.

Ayr wellness strives to cut through the clutter, negative press, and politics plagued by its long-time and infamous products – cannabis – and instead be known as a force for good health, a supportive community, and the largest cultivator in the United States.

So how does AYR wellness increase its digital and physical footprint, improve the in-store experience at entry and check-out, and battle weed politics simultaneously while onboarding start-up agency to handle all aspects of marketing, digital and loyalty design? Help redesign the multi-brand, multi-platform, multi-region, multi-checkout, multi-point-of-sale website alongside agency team under tremendous deadlines, strapped budget and lean team? 

Account Direction
Project Mgmt.
Client Success
Asset Mgmt.


National brands reimagined & brought to the market


Complex projects managed in eight months


Stakeholder relationships managed


New go-to-market strategies designed, presented, developed and implemented in states nationwide


Miami, FL
Charleston, SC


Millennial At Work
Stories & Collections
Career Coaching