From special occasion to everyday expression: helped transform ProFlowers into an everyday expression of connection and care.

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The Industry: Retail 

The Rub: Most Americans give the gift of flowers during special occasions like anniversaries, Mother’s Day and Valentine’s Day. They usually an’t think of anything else or are strapped for time and a quick bouquet arrives faster than you can say hydrangea. Despite the convenience though, it’s rather expensive, dies pretty quickly and needs a handoff soon after leaving the florist. 

The Mindset: It’s the quintessential sign of affection, love, friendship and appreciation for women and an easy way to bring a smile and bring that “happy wife, happy life” kinda vibe. Pretty safe bet. 

The Urgency: With the amount of $$$ that Americans spend on frivolous, never-use-again, quick satisfaction things, they might as well rethink ProFlowers again. There are far more flower types, occasions, styles, plants, potters, decorative home goods and edible arrangements than you know. In there’s a reason every day for gift giving.

The KPIs: Audience awareness & engagement. Blog post clicks. Flower sales. email open rates.