Known for its beautiful campus situated on the outskirts of California’s Napa Valley winemaking region, this public research institution wants to bring more awareness to students on campus.
Sonoma State University or SSU is known across the Northern California region as an award-winning public research institution founded in 1961, with extensions to the San Francisco Bay Area tech hub. One of the smallest members of the California State University System, Sonoma State offers 92 Bachelor’s degree programs, 19 Master’s degree programs, and 11 teaching credentials. Its 269-acre campus is located in Rohnert Park, 45 miles north of San Francisco.
But even this great university faces critical challenges right on its own campus. Students aren’t aware of what the Office of Academic Affairs is, yet that office is the driving force behind the hiring of university faculty & staff. The same faculty and staff that teach, train, mentor, coach and help get students from enrollment to graduation. In addition to the lack of awareness, the university lacks a streamlined, focused website to keep students informed, engaged and loyal.
How does Sonoma State reposition the Office of Academic Affairs as critical, valuable & impactful?
Changed the way SSU’s diverse student population, faculty & staff stayed informed on campus, navigated the complex website, shared questions & reviews on social, attended informational events, and interacted with faculty and staff.
Copywriting & Editing