Restoration Hardware isn’t really the go-to choice for the typical American budget-conscious consumer. In fact, buying a coveted piece of this upscale brand is like investing in your home or office space for the long haul.

In the past, the luxury brand has always targeted its usual cast of media outlets to promote the brand far and wide to wealthy populations. Yet in 2018, Restoration Hardware decided to change the PR mix and launch a new, refreshed nationwide media effort to attract new publicity, press, stakeholders, influencers and shoppers.​

How does Restoration Hardware reposition its new Fall 2018 collection to media locally, regionally and nationwide? 

Expanded this upscale lifestyle brand’s reach in California to new media outlets and consumers. ​

Public Relations outreach
Press coordination
Copywriting & Editing
Creative Direction