From health research into meaningful action: Helped HealthLine.com transform the way consumers discover, understand, and act on trusted health information.

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The Industry: Healthcare and Health & Wellness

The Rub: Despite the brand’s wild success and growing popularity, HealthLine.com still faces a couple challenges: 1) standing out in today’s information overload age, 2) balancing the delivery of accurate information with disclaimers, and 3) turning sometimes-tough or complex health advice into simple, manageable, creative consumption.

The Mindset: I need advice on  something private, I don’t want to make the hassle to see a doctor and the bigger WebMD sites are overwhelming. 

The Urgency: Every minute that goes by and another topic is searched on the web, the more health consumers get overwhelmed, confused and worried. There’s a real opportunity to get simple, creative, and transparent in front of consumers and steer them in the right direction. 

The KPIs: Click through rates. Keywords searched. Social reviews. Positive press.