From century-old healthcare brand to trusted companion for healthier living: transformed Healthy Essentials into a trusted digital companion through education, wellness, and personalized engagement.

_______________

The Industry: Health & Wellness

The Rub: Carving out a presence in the social commerce space is tough these days. It sounds like a no-brainer: turn only-when-you-need-it products into everyday lifestyle choices. Right? Well, take J&J’s name brand reputation, 100+ years of history, a dozen or more brands all under one roof – and J&J still has to compete with generic brands, trusted competitors and local drugstores. Beyond that, there’s a stigma that J&J sites are just a coupon destination for old people and low-income families to rely on. 

The Mindset: I need a quick health product stat and I’m not sure which brand to trust and regularly use. Or I know J&J has been in the family for generations – but is it still up to snuff with all the recalls, and laws and regulations these days?

The Urgency: With the amount of $$$ Americans spend in the health & beauty space, J&J needs to get in front of the right audiences o the right channels and be relevant. No better time to launch HealthyEssentials.com.

The KPIs: J&J brand sales. Store foot traffic. Social reviews. Charity proceeds. Positive press.