staffing & hiring

sourceAmerica® (formerly the national institute for severely handicapped)

A U.S. nonprofit agency located in Vienna, Virginia, SourceAmerica® creates employment opportunities for people with disabilities through its national network of affiliated nonprofit agencies.

SourceAmerica® wants to expand the hiring of hiring of people with disabilities across the U.S. to potential employers. But let’s face it: people with disabilities have consistently struggled with being hired in stable, long-term positions across the many industries of today’s workforce. In the United States alone, 48.9M people have at least one form of disability. From physical impairments to mental ones, these challenges pose limitations on their lives and the world’s accessibility. To put that number into perspective, take a look around you next time you’re in a public space. Roughly 20% of Americans live with at least one disability. Roughly 35% of working-age people with disabilities are employed. And 15% of people worldwide live with disabilities. Even though their work ethnic, skills and determination stack up alongside the best employees out there. 

How does SourceAmerica® change the way employers view the work performance of people with disabilities, raise the hiring standards, and push DE&I initiatives to get more people hired nationwide?

Without improving the world’s accessibility, SourceAmerica® believes that accessibility can be much higher. A disservice is being done among hiring managers by not bringing people with disabilities more into the workforce. Simply put, the quality of life for those living with challenges is reduced as we limit them from living up to their full potential. SourceAmerica® aims to reform hiring practices nationally to shine on a light on this fractionalized group in our workforce. 

Helped increase the hiring rates of and changed the way Americans view people with disabilities, by building out marketing vehicles and initiatives for them to share their voice & stories on.

Speechwriting
Digital Strategy
Copywriting
Digital Marketing
Marketing Coordination
Press Relations

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National brands reimagined & brought to the market

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Complex projects managed in eight months

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Stakeholder relationships managed

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New go-to-market strategies designed, presented, developed and implemented in states nationwide

Location

Miami, FL
Charleston, SC

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