From simple home furnishing to lasting investment in luxury living: Reinforced the enduring value of timeless design and craftsmanship.

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The Industry: Luxury home goods

The Rub: The average Restoration Hardware piece is more than a paycheck for most Americans, and global consumers at that. That said, only the 1% can afford and regularly purchase a piece for their personal spaces. 

The Mindset: here to window-shop, aspire what my future space could look like, and maybe just maybe save up for that piece I’ve always wanted and dreamt of. 

The Urgency: While sales remain steady among affluent consumers, the global brand awareness, engagement, sharing and investment declines due to the lack of affordability.  

The KPIs: Furniture sales.  Audience engagement. Foot traffic.