My name is Lauren, but many know me as Lmac. 

I’m a left-brain Strategist (the closet detective, rubix-cube-solving, walking linguistic library kind) meets right-brain Storyteller (the closet artist, intuition-driven, big picture mapping kind).

These days, I sit at the intersection of strategy, media, creative, product & insights building and leading socially responsible brands on a local, national, and global scale. 

Of course, this comes with the daily herding of 1,000 opinions and managing hybrid teams, partners, budgets and deadlines. But it’s all been for a greater purpose: mastering the BIG picture, distilling it down to meaningful campaigns, and driving social impact among millions. 

When I’m not burning the midnight oil on strategy or brand work, you can probably find me devouring sandwiches, designing websites, putting hot sauce on everything, schooling someone in scrabble, or outside trying to make the world a better place than I found it (which obviously includes yappy hours, scuba diving, recycling & traveling the globe).