Ouchies and boo-boos (no matter how old you are) are no fun, and can be really painful depending on the injury. From recess rambunctiousness to after-school activities, risky business to physical labor  participating in athletics to working in the yard, there are physical limits for all of us.

Introducing Neosporin®, known as the “triple antibiotic,” it’s used to help prevent skin infections in minor cuts, scrapes, and burns. The brand carefully states that it’s not meant to treat animal bites, serious burns, or deep puncture wounds, which require medical attention. But beyond its healing abilities and forever place is the medicine cabinet, there’s more to Neosporin® than being just a last-minute pain reliever.​

How does Neosporin® create a relevant socially trending brand today? 

Turned this only-when-you-need-it boo-boo cream into an everyday part of life and a family-loved staple by repositioning the brand across social media.

Social Media Mgmt.
Copywriting
Creative Services Mgmt.