From dreams to reality: helped consumers discover the purchasing power behind the brands they love. 

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The Industry: Financial Banking 

The Rub: Getting consumers say “yes” to doing whatever it takes to making their dreams happen is a difficult feat to achieve. Especially since there’s a lot of conflicting information online and through the grapevine as to financing and affordability. What’s more, the window shopping drop-off is a huge challenge that financing brands face these days – they can get people interested and considering the application but not biting the bullet to get the credit card. 

The Mindset: I really want and need that thing for achieving that milestone but I’m not even sure where to look, start or get the courage to apply. And what happens after I purchase with the credit card – Where’s the education on what to do?

The Urgency: More and more consumers today are financially worried that their current needs and lifestyles outweigh their salary and monthly allocated budget. Why not appeal to a younger demographic with credit cards  that fit their lifestyle?

The KPIs: Audience awareness and engagement. Credit card applications.