Call me Lmac.

I’m equal parts strategist, storyteller, systems thinker and creative problem solver. A left-brain strategist meets right-brain storyteller, I thrive at the intersection of business, psychology, technology, and creativity. Equal parts detective, systems thinker, Rubik’s Cube solver, and artist, I’m driven by curiosity, intuition, and a relentless desire to uncover the human story behind every business challenge.

Over the past 12 years, I’ve helped Fortune 500 companies, startups, and mission-driven organizations uncover opportunities others overlook, align stakeholders around a shared vision, and transform ideas into digital experiences that drive engagement, operational efficiency, revenue growth, and lasting brand value.

Yet my journey is anything BUT conventional.

Fresh out of college with a degree in Public Relations and a Corporate Sustainability scholarship, I was convinced NYC was next. Then the 2008 recession changed everything. While many graduates followed traditional career paths, I chose to build my own. I took the entrepreneurial route–learning by doing, wearing every hat imaginable, and blending strategy, creativity, technology and storytelling daily–found my calling in digital media and never looked back.

That decision shaped how I approach every challenge today.

I believe the best solutions come from connecting disciplines that rarely sit together—business and psychology, data and intuition, systems thinking and human emotion. The most meaningful innovation happens when you understand not just what people do, but why they do it. Because great strategy isn’t just about solving today’s problems. It’s about seeing tomorrow’s opportunities, rallying people around a shared vision, and turning bold ideas into experiences that create measurable outcomes.

When I’m away from the whiteboard, you’ll probably find me designing websites, scuba diving, hunting down the world’s best sandwiches, playing an overly competitive game of Scrabble, or finding small ways to leave the world a little better than I found it.