From travel vision to ship & app launch: Helped redefine modern travel with the launch of Virgin Voyages during one of the travel industry’s most challenging periods.

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The Industry: Tourism & Hospitality 

The Rub: After launching Virgin Atlantic in the skies and Virgin Galactic in space, Richard Branson set his sights on the high seas in 2019 and 2020. Interestingly enough, the fact that Branson never enjoyed cruising is actually what motivated the founder of the Virgin Group to launch a sustainable cruise line. And a cruise line for only adults only. At the time, major operators were still figuring out how to manage the pandemic. Cruise ships were halted, people were barely traveling, and certainly not on cruise ships. 

The Mindset: I want a different kind of cruise experience unlike any others out there. Or I’ve already done cruising – what’s so great about this new one on the market? Can I, like, get Champagne delivered to my door by ringing a bell at 2am?

The Urgency: In the heart of the pandemic, 2020, cruises were halted and mindsets were made up on the cruise industry. Yet plans were already very underway for building a new travel experience to launch that very year. A travel experience that travelers could trust, feel safe on and have an unforgettable experience.

The KPIs: Itinerary bookings. Island sales. Cruise bookings. Social reviews. Positive press.